New social networks are being created more frequently alongside mobile apps and other digital interfaces. So how do you choose the right social networks for your brand?
Consider asking yourself the following questions:
1. Does this social network work for the type of brand that I have?
2. Does this social network work for my brand’s marketing and content strategy?
3. Do I have the content or the resources to create the content needed to keep consistent with this social network?
Asking the above questions in reference to each social media network would help you determine which social network would possibly be the best for your brand. But wait, that’s not it! After selecting the best social networks you would then test them to see if you have made the correct choice. You would want to test for engagement, traffic and sales.
Every business owner dreams of having their product endorsed by a celebrity. Celebrity endorsements have grown into a huge trend and successful endorsements can lead to a compelling and powerful connection with your brand. So how do you select the right celebrity for your product?
First, you would research and create a list of celebrities who you feel would best represent your brand taking into account of their personality, energy level, how they would appeal to your audience, and how available they would be for branding events and PR opportunities.
Second, you would test out the appeal of the celebrity with the demographic that your brand influences by thoroughly recognizing what your audience thinks of your chosen celebrity down to the smallest detail. The focused consumer test will certainly help you determine if the celebrity chosen fits your brand well based upon the reaction from consumers.
Take into consideration that in order for your celebrity endorsement to be successful the celebrity must be attractive, credible and have a meaningful association with your brand. Solange and the Diesel +EDUN collaboration is a great example of a successful celebrity endorsement.
A cultural fair and summit was produced by Viacom Network (i.e. BET |VH1| MTV) on February 21st, 2013 based on their mission to create a platform to connect VIACOM’s staff to a wealth of cultural information and help enhance the development and productivity of its executives and members. Adiree used the platform to provide visitors with a sneak peek, of its upcoming showroom, featuring African Fashion Designers.
Adiree used the platform to educate VIACOM on aspects related to its Africa Fashion Week and showcased emerging designers from Africa in a more intimate and direct manner. A sales opportunities were provided by the company which gave African fashion designers an opportunity to show and sell their products to 1200 of VIACOM’s employees and senior level executives. Africa Fashion Week designers, like Farai Simoyi and MABM designs were apart of this great event and conducted Africa Fashion Week runway giveaways! Let’s divulge one luck winner shall we?
Announcing the winner of Zimbabwean/British designer Farai Simoyi’s giveaway… and the winner is Candace Shaw!!
Click here to see what Ms. Shaw won!
Social media ads aren’t going anywhere! Companies spend big bucks just to advertise on your favorite sites like Facebook and Twitter. Even though they’ve bought up space on these social sites, companies have no problem spending more than the reported $4.1 billion dollars that they’ve already spent this year. According to a new study, 64% of advertisers plan to increase social media budgets. Many companies use this method to bring awareness about their company, others use it to increase site visits. While they all might have different reasons, social media adertising is here to stay.
Click Here to read the article.
Nic Haralambous, a tech entrepreneur with limited knowledge about the fashion industry creates the first subscription sock company in South Africa, called NicSocks. The socks have colorful geometric designs and are made of bamboo, as he wants his socks to be environmentally friendly and entirely made from local materials. After a month of placing photos of the socks online NicSocks has sold over 1, 000 pairs not just in South Africa but also in France and the U.S. On his website, Nic calls his designs foundations because he believes that socks are the foundation of the style that men choose to wear. As he have before put together a whole outfit based on the color of his socks.
Geofeedia is a new website that gives you access to multiple social media posts in one centralized location. It was designed to help others stay in touch with what’s going on globally on social media. WIth access to Geofeedia people can begin by searching any location in the world. The website shows search results including posts from Twitter, Instagram, Youtube, Picasa or Flikr. Once a user clicks on a post, they will instantly discover what time it was created and a map to display to show you where it was posted it from. Sounds Geofeedia could be another phenomenon in the social media world.
Photo: YoungJun Koo/I’M KOO
Photo taken from her instagram
This past weekend, New York’s Fashion Week scene was in for a ride. Fashionably on time, Nemo was definitely not missing in action during Fashion Week. Marc Jacobs, one of the most anticipated shows of the season, began with a rocky start. The show was postponed from Monday, the 11th of February to Thursday, the 14th of February. Hail or snow, nothing could come in the way of the fashion crowd’s statement ensembles, such as Coco Rocha (photo above) who embodied the idea of looking fabulous no matter what.
Snapchat is taking the social media world by storm beating Instagram this year. The photo messaging app allows you to keep excitement and intimacy within your social group as it disappears in a matter of seconds. Customizable, the app allows you to draw on your images, include short tag lines, and modify the amount of time your friend may view your image or video. Along with the infinite amount of photo options it includes a sense of privacy as it notifies you when the receiver takes a screen shot of your photo. Snapchat creates a personable and funny quality to the way we talk to each other through technology.
Celebrity manicurist Lisa Logan is lending her talents to New York Fashion Week for the very first time, taking a break from Beyonce’s busy schedule with Inauguration Day and the Super Bowl. Logan is responsible for Beyonce’s polished trademark almond-shaped nails, as well as the manicure efforts backstage for Nicholas K.’s opening show at the Lincoln Center. Her creations for Fashion Week will include a very organic, earthy-glam look that’s rich and true to the collection.
Mobile apps are created for numerous reasons and apps in industries like Fashion are producing them much faster and easier than other industries. It’s a bit of a challenge for the event industry to grab hold of the great opportunities that apps provide. Demand is high for apps in the events field, but it’s difficult because the cost is high, fee apps are not of quality and the development process is lengthy. Most tech companies are placing more focus on developing apps for the events industry based on the lack thereof, watch out for more mobile apps for events in 2013.
