Every business owner dreams of having their product endorsed by a celebrity. Celebrity endorsements have grown into a huge trend and successful endorsements can lead to a compelling and powerful connection with your brand. So how do you select the right celebrity for your product?
First, you would research and create a list of celebrities who you feel would best represent your brand taking into account of their personality, energy level, how they would appeal to your audience, and how available they would be for branding events and PR opportunities.
Second, you would test out the appeal of the celebrity with the demographic that your brand influences by thoroughly recognizing what your audience thinks of your chosen celebrity down to the smallest detail. The focused consumer test will certainly help you determine if the celebrity chosen fits your brand well based upon the reaction from consumers.
Take into consideration that in order for your celebrity endorsement to be successful the celebrity must be attractive, credible and have a meaningful association with your brand. Solange and the Diesel +EDUN collaboration is a great example of a successful celebrity endorsement.