Our friends at Mashable.com are always a resource for small business
entrepreneurs. They collected a list of 10 customer engagement ideas. So we’re simply re-blogging to show some love.
The question: How do you create a customer experience that sets you apart from the competition and keeps customers coming back? Did you ever ask yourself this question? Well, stop worrying because these are the answers, simply Just add these steps to your CRM program.
Source : http://mashable.com/2012/01/03/customer-engagement-small-business/
The fashion industry uses social media to reach out to their target audiences, but which labels are leading the way when it comes to effective, compelling usage of these channels? We agreed with our friends at Thehighlow.com . They listed the top five winners of 2011 whom had engaging contests and clever giveaways. Take a look at the list:
1. Oscar de la Renta: Using Facebook, the luxury designer Oscar de la Renta reached out to a younger generation.
2. Bergdorf Goodman: Like Oscar de la Renta, Bergdorf’s Twitter handle is a particularly good example of an oft-updated, fun-spirited extension of the brand
3. Gap: Gap was one of the big social media winners this year for their experimental nature alone.
4. Barneys New York: We loved Barneys’ creative, poetic Twitter contest this year. .
5. Coach: Coach launched new, specialized social media to represent their brand. They smartly created a separate Facebook page for their men’s division, and partnered with bloggers to feature exclusive content on the page.
With the rapid growth in usage of digital tools in 2011, we’ve seen more brands start using social media. But if 2011 was the year of brands clearing their social media throats, 2012 will certainly be the year of clarity- separating the traditional and mundane status-posters from the creative content producers .
As we look to the year ahead, it’s important for communicators to understand the methodology and value in having a voice or tone in the digital space.
Public Relations companies should be prepared to work with business leaders, decision makers and subject experts to get them up to speed and involved on digital platforms if they aren’t already, however pr companies should emphasize the importance of brands identifying their voice (for example check out the tone or voice of our facebook pals over at Old Spice (www.facebook.com/oldspice ) .
As social business continues to evolve, all employees within an organization should be empowered to build up their digital skill sets and, as the individuals on the front lines of the digital space, communications will be the function leading this evolution.
Adiree PR provides luxury in every aspect of life from the top of your head to the tip of your toes-and we mean your nails. We are very excited to announce one of our newest clients, LcB Nail Lacquer.
LcB Nail Lacquer adds a splash of color to your life and an elegant, vibrant touch to your manicure. At first glance you might assume that this is just another nail polish, but you couldn’t be more wrong in thinking that. LcB is safer than most nail lacquers using no DBP (Dibutyl Phthalate), toluene, or formaldehyde.
The best part about this amazing lacquer is that they work to promote self-esteem and an empowerment in women with a portion of proceeds donated back to charities that are close to the owner’s heart. Take a look at what LcB Nail Lacquer has to offer and add a splash of color to your day.
For those looking to get into the fashion or PR business, you have to have heard by now about the importance of finding an internship. Interns clamor over some of these coveted positions at top design houses. The issue of whether or not interns should be paid has been debated over for some time now, but with new laws in London making it mandatory that all interns are paid at least minimum wage it leaves some to wonder what will happen to smaller fashion companies then depend on this unpaid labor to stay standing.
Source: Elle UK
The New Year brings all of us a chance to start over, and it gives us a chance at a fresh start.
In the PR world it’s so easy to get behind in your work, so we’ve made a list of a few New Years resolutions that are suitable for the business world that will keep us all on track in the new year
So many people have thought about starting their own business or becoming an entrepreneur, but for whatever reason-or excuse- they never find the motivation to get started.
This year when you start thinking about your new years resolution, let 2012 be your year to take a risk and start a new business, and let Interviewher.com be your motivation (did anyone else just start singing that Kelly Rowland song in their head?).
Last year, Jenny Ortiz launched the site in an effort to showcase the stories of female entrepreneurs and since its inception everyone from photographers, to bakers, to boutique owners have been clamoring for a spot on the website which only features the most fresh, fun, and exciting businesses. Take some time to look around the site and hear the inspiring stories of these successful women who not too long ago may have been just like you and were wondering exactly how they were going to become an entrepreneur.
Source: Loren’s World
The gorgeous Somalian model, Yasmin Warsame, is no stranger to the fashion industry. Named “Most Alluring Canadian” in 2004 by Fashion Magazine, she has since been feature in Vogue and Elle, and has walked runways for the likes of Christian Dior and Jean Paul Gaultier.
Most recently, she posed for an editorial in Flare Magazine titled “Dress Rehearsal.” The shoot , which was photographed by Andrew Soule, had a vintage glamor feel with lots of lace and tulle and over the top, yet elegant jewelry. The luxe feel was given a modern chic twist with brightly colored cotton-candyesque wigs styled by Tony Masciangelo and fashion director, Elizabeth Cabra.
Take a behind the scenes look into the making of “Dress Rehearsal” with this video.
Source: Farai Today
If you haven’t heard about it by now, the New York Times has released an iPad app appropriately named “The Collection.” The name gives a nod to the theme of fashion, while also serving as a veritable collection of coverage from the Times’ fashion & style section.
The app is a one stop shop for fashion giving exclusive photos, information on new products, interviews, fashion reviews, and allows you to easily share favorite articles with friends. The one issue users might find is that all content is free…until March 14, 2012 when some content will remain free only to NYT subscribers. Customer reviews are raving about the app, one even saying that “Vogue just doesn’t compare.”
With the year coming to an end, PR professionals all over the world are reassessing the choices they’ve made over the past year and looking forward into 2012. PR pros are always looking ahead as to how to gain more publicity for their clients and grow their brands.
Over the past year it has become increasingly evident that the realm of social media and the ever-growing blogosphere should not discounted, with social media platforms becoming just another place for rumors to start flying i.e. Stefano Pilati’s impending dismissal from YSL (not true!); PR pros have needed to be on their game more than ever.
One of the most exciting things we’ve seen is a real embrace of the blogosphere from some major players in the Public Relations game. A marriage was formed between traditional PR professionals and bloggers when Proenza Schouler’s PR reps encouraged them to talk to the Independent Fashion Bloggers just before they showed their critically acclaimed line at New York Fashion Week.
2011 was a big year for change, and I am excited to see what 2012 brings to the world of fashion and PR.
Source: Business of Fashion
