Soul Purpose and Adiree would like to thank everyone who participated in the Luxury Giveaway ending 4/9/2012. It is now time to announce our luxurious winners:

@iddidk

@Unusual2deye

@SoulPurposeLife

Congratulation Tweeting Beauties!

To collect your prizes you must email pr@adiree.com with your full name, the address where you would like your prizes to be mailed to, and your phone number. You only have 24 hours to claim your prizes so you must act fast! Enjoy feeling luxurious and pampered, and don’t forget to tweet us and let us know how much you love the Soul Purpose products!
#LuxuryGiveawayWinners #AdireePR

Tommy Hilfiger is the most recent designer in  his launch of an African inspired line, with the launch of his “The Promise Collection”, having Katie Holmes on as ambassador. All of the clothing are made from textiles and materials procured from Africa, and all profits are given to an organization named Millennium Promise  that aims to reduce hunger and poverty in Africa.

Ever wonder what the latest sites curating fashionable items for your ease of shopping are? LookLab, a style advice site allows people to ask questions regarding specific purchasing decisions.

Consumers engaging on this site, receive personalised style advice from “fashion insiders” who range from junior stylists to bloggers and are free to suggest products from any e-commerce site.

Would you engage? 2.N0 or Yes? Your guess.

 

Custom jeans come at a steep price, but how high would you go? Does $1,200 sound about right or a little much? At 3×1, that’s the minimum for a pair of bespoke jeans. “It’s a tough market for everyone but there is a luxury market that still exists and, quite frankly, is pretty strong,” says creator, Scott Morrison.

However, 3×1′s creations aren’t your average pair of jeans. 3×1 produces about 22 to 30 jeans a day, using the highest quality of denim fabrics. Mastermind, Morrison wanted his customers to be a part of the jean-making process. Customers design their own jeans by choosing from one of two options: the “custom made” option where consumers pick their fabric and hardware or the more expensive “bespoke” option, which allows the customer to work with Morrison and his patternmaker to produce a pair one of a kind jeans.

In the past, luxury fashion brands have been a bit slow to start international websites, but 2012 is a year for change. As more and more leading luxury brands partake in e-commerce by offering international shipping, the choice for consumers is increasing. However, the new luxury fashion site: myshoppingsecrets.com, is making it easier than ever before to shop these labels. The website features numerous luxury brands through a single online shop that makes online shopping much more accessible. New designers are frequently added to the directory and many plans are in the works to create an effortless shopping experience.

“The future of online fashion is changing, luxury brands are finding new ways to differentiate themselves online with behavioral targeting, virtual fitting rooms and new ways to provide a brand ‘experience’ online.”

Ghana Fashion & Design Week is a contemporary international platform created to promote emerging and established designers to a global audience. GFDW unites talented designers in Ghana and internationally, to showcase their collections to a global market. The annual event celebrates Ghana’s Fashion and business industry. The event is aimed help develop emerging talents in Ghana education and inspiration, and strengthen the fashion manufacturing industries in Ghana.

Fashion and fantasy collide in Prada’s Spring/Summer 2012 lookbook. The pictures tap into the vintage beauty of hot rodding, golfing, picnicking, and the space race to create a make-believe world that surrounds their fashion pieces. Prada’s Real Fantasies use of images, graphics, and text pull the user into a realm of hyper reality that is unlike any other campaign around.

Inspired by the infamous Entoto Mountain that is said to have a pool of healing water, design company, Raven + Lily offers hope and help to women that remain unhealed by the pool, suffering from HIV/AIDS. “Our ultimate goal is to help as many women as possible break the cycle of poverty and experience dignity and hope through sustainable economic opportunities and design partnerships, [in essence] these pieces represent a true redemption story,” CEO and co-founder Kirsten Dickerson said.

It wasn’t that long ago that Savile Row was just a small business, but now many years later Savile Row, has developed a huge network, which enables them to still grow their business into an increasingly competitive commercial brand. It’s a tremendous achievement for Savile Row to achieve a world-class reputation for their clothing. The company is now a leading global fashion brand and is now franchising its brand in India, Japan, Malaysia, and now Africa! Notable African Savile Row designer is Ozwald Boatneg, who really opened the African market for Savile Row.