Anybody who works as a Public Relations Specialist knows what a press release is- an account or story written to present to the media to generate a large amount of publicity around a particular person, event or story. Here are the 4P’s we believe every writer should utilize to make their press release the most effective.
1. Prepare- For every press release you write, you should make sure you are prepared with all the info you need. EVERY press release should answer the question of who, what, where , when, why. You want to ensure that there is no ambiguity, vagueness and/or confusion. Treat every press release as if your reader has NO idea what you are talking about and it is your responsibility to inform them.
2.Produce- Produce an effective, captivating headliner that will grasp the attention of your readers. There is a great chance that if the headliner does not capture the attention of its’ reader then it may never even get read! Wouldn’t you hate for all your hard work to be thrown in the trash over an ineffective headline?! It doesn’t just stop at the headline though. You want to capture and KEEP your audience by making the body of your press release just as interesting. Don’t treat the press release as a boring PSA announcement , treat it as if it is something fun, new and exciting.
3. Proofread- This is one of the most VITAL of the P’s listed. You want to be taken serious, so ensure that once you have created your press release that you go back through and check for spelling and grammatical errors. You do not want to pose shame to your company nor the brand/client/event that you are representing or make it seem as if it was something that you produced over night. Remember that QUALITY is the key, if it is not quality work then DO NOT present it to the media.
4.Present- Last step is to present your press release to the media . You want your press release to be in the hands of every important media outlet you can get your hands on! You want everyone to know about your brand/client/event and for it to be the talk of the town! Newspapers, bloggers, radio stations, television stations are all vital people that you want to keep in the know!
There you have it, the 4P’s to get the word out the right way!
1. There is an infatuation with Africa among Europe’s top fashion editors
2. Every top mainstream brand Vivienne Westwood, March Jacob, and Burberry has been inspired by Africa’s aesthetic
3. The spending power of Africa
A cultural fair and summit was produced by Viacom Network (i.e. BET |VH1| MTV) on February 21st, 2013 based on their mission to create a platform to connect VIACOM’s staff to a wealth of cultural information and help enhance the development and productivity of its executives and members. Adiree used the platform to provide visitors with a sneak peek, of its upcoming showroom, featuring African Fashion Designers.
Adiree used the platform to educate VIACOM on aspects related to its Africa Fashion Week and showcased emerging designers from Africa in a more intimate and direct manner. A sales opportunities were provided by the company which gave African fashion designers an opportunity to show and sell their products to 1200 of VIACOM’s employees and senior level executives. Africa Fashion Week designers, like Farai Simoyi and MABM designs were apart of this great event and conducted Africa Fashion Week runway giveaways! Let’s divulge one luck winner shall we?
Announcing the winner of Zimbabwean/British designer Farai Simoyi’s giveaway… and the winner is Candace Shaw!!
Click here to see what Ms. Shaw won!
Mobile apps are created for numerous reasons and apps in industries like Fashion are producing them much faster and easier than other industries. It’s a bit of a challenge for the event industry to grab hold of the great opportunities that apps provide. Demand is high for apps in the events field, but it’s difficult because the cost is high, fee apps are not of quality and the development process is lengthy. Most tech companies are placing more focus on developing apps for the events industry based on the lack thereof, watch out for more mobile apps for events in 2013.
Before teachers weren’t sure if they were supposed to be interacting with students online and if so, how do they do it? Students and teachers are using social networks, Twitter, blogs, and wikis to communicate with each other, parents and the outside world. Lisa Nielsen, a social media advocate, who is the first person to hold this newly created job title: director of digital literacy and citizenship at the New York City Department of Education, speaks with Huffington on the venture to bring social media to the classroom.
All-American festivities equals all-American style by Michelle Obama. Today’s public swearing ceremony, was all-too-familiar with Michelle Obama’s eclectic style; wearing affordable pieces from J.Crew and high-end designer Krakoff. The Krakoff dress was worn by Michelle O. on Sunday for the official swearing-in the Blue Room of the White House. Today’s Outdoor ceremonies at the capital, required a coat- a navy Thom Browne coat, reflective of a men’s silk tie. Under the coat, she’s wearing a cardigan by Reed Krakoff, adorned with a necklace by Cathy Waterman. The ensembles’ finishing touches were left to a belt from J.Crew, and also pale kitten-heeled shoes by J Crew.
We pledge allegiance to Michelle Obama’s Style, and the United States of America.
The Ipad, now anointed and covered by the creativity of Japanese brand Ozaki’s bible case cover has been renewed. The bible case cover is clever and actually pretty eye catching.The exodus has begun- our office mates have left in search of this new accessory.
Not a fan of the Bible ipad cover? Thou shall not fret. Ozaki offers covers that also resemble other distinguished books (i.e. dictionary).
-Guest Blogger Adiat Disu
Award winner Jessica Chastain, Julianne Hough, Megan Fox, Jo Champa, and many others arrived at the Golden Globe red carpet with a breezy color pallet. Other than the bone chilling speech given by Jodie Foster, celebrities also wore gowns with colors the ice queen would be proud of. We believe it is safe to say that soft pinks, blues, taupes, grays and whites breezed through fashions hot heated debate of “what is the color of the night.”
I personally have a love for popping color, you know like Andy Warhol, Keith Haring, and Yinka Shonibare style! As I was searching for African print home furnishing for my inspirational home decor mood board I came across a picture of this beautiful, bright, yellow chair that had been re-worked with a touch of African print fabric on Tumblr. I simply fell in love with this designers simplistic style and revitalization process of his products. Stated in his bio, North Londoner, Product and Furniture Designer, Yinka Ilori ”aims to challenge perceptions of waste through the regeneration and revitalisation of every-day furniture, where every piece deserves the chance to be loved again.” which is magnificent in my opinion! His choice of materials range from herringbone tweeds to Dutch wax and pairing of color is just as tasty! His designs are definitely for the home owners who love color and print.
You know you want to see more of his designs: www.YinkaIlori.com
I know you may think that the beginning of the year starts off slow even though you have been writing down your goals for the new year. Now that the New Year is here, it’s time to take action! You know what they say, “Actions Speak Louder than Words”, but of course in your case actions speak louder than goals.
If you are an artist, designer, craftsman, or a entrepreneur overall you should definitely create a plan to take action in order to begin on the right foot this year.
Below are 4 areas of focus to prepare yourself and your business for the New Year:
1. “Reading Is Fundamental”
Do yourself the favor by giving yourself the advantage of gaining knowledge you need. Start reading newspapers, magazines, and even find blogs in your area of interests. Understand the Political, Economic, Social, Technological, Environmental and Legal contexts you operate in. In the long-run you will be empowering your leadership skills as your own business woman or man.
2. Improve Your Products:
Begin with researching your product and finding new ways to improve your designs. You can find ways to improve the creation of the product, design, packaging, and branding. Another way to improve your designs or rather give them a new look is to see what is currently trending. Check out accessible trend forecasting websites, blogs, and magazines that provide information on the latest trends. Take time to brainstorm, maybe take a day to sketch out or write down new ideas, and new materials you would like to work with.
3. Brand Yourself:
Find ways to promote your work ,not just on social media sites but in person. If you have someone in mind you would like to design for or do work for, find out their interests, what they buy and why they buy it. Start looking for events that relate to the product you sell or business you have
in order to socialize with the crowd who potentially could be your customers.
When I say travel, yes I mean internationally, but I also mean where you reside. Go visit a museum or random events that involve your focus of business. If you are a designer, maybe attend a Fashion show or museum exhibition of garments. If you are looking to step out of your comfort zone find inspiration and a fresh outlook to life, visit a new destination.
As seen in www.Craft Afrika.com
Your shopping cart is empty
Visit the shop