Advertising Campaigns

Adirée Launches Photo Campaign for Africa Fashion Week New York 2012: Luxury Untamed

FOR IMMEDIATE RELEASE

Adirée Launches Photo Campaign for Africa Fashion Week New York 2011: Where Fashion Began

NEW YORK, NY – May 2011 – Adirée, the parent company and producer of Africa Fashion Week (New York) (AFWNY), launches today a photo campaign centered towards the theme “Where Fashion Began”. AFWNY is set to take place on July 14^th, 15^th and 16^th at the Broad Street Ballroom in New York City’s financial district.

The campaign, shot by Avaloni Studios, increases fashion consciousness by visiting the past, “Where Fashion Began”, and giving a glimpse into the stylish future. Models used were an inspiring mix of ethnicities reflective of designers who will be showing at AFWNY 2011.

“This new campaign is completely different from what we have ever done. We pushed the boundaries and are now offering images that transcend race, culture or language. We are giving the audience fashion at its purest form,” said Adiat Disu, director of AFWNY.

The campaign will kick off during the month of May and run until AFWNY with the first ads featuring clothes from designers showing at AFWNY, make-up by AFWNY head makeup artist Renarda Joy, hair styling by Kathy Clark Lewis and fashion styling by AFWNY executive stylist Tori Famuyiwa.

AFWNY is produced by Adirée and include runway shows hosting 21+ designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events. Opening designer Korto Momolu and designers like Washington Roberts, Saint Wobil, AAMAA Couture, Bill Witherspoon and others will showcase. For more information about AFWNY visit www.afwny.com.

About Adirée:
Adirée, based in NY, NY, focuses on event production, organization, and consulting for small to medium size clients in the areas of Fashion, Art, and Culture

Adirée │Public Relations

Adda Tidjani │ Public Relations and Event Planning Associate

pr@adiree.com
www.adiree.com

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Photo Released on May 27, 2011