The Luxury Giveaway Contest Winners!
Soul Purpose and Adiree would like to thank everyone who participated in the Luxury Giveaway ending 3/5/2012. It is now time to announce our luxurious winners:
@Pepper_Rosie
@egood22
@AshantisFinest
@SharonfromKC
Congratulation Tweeting Beauties!
To collect your prizes you must email pr@adiree.com with your full name, the address where you would like your prizes to be mailed to, and your phone number. You only have 24 hours to claim your prizes so you must act fast! Enjoy feeling luxurious and pampered, and don’t forget to tweet us and let us know how much you love the Soul Purpose products!
#LuxuryGiveawayWinners #AdireePR
Some marketers aren’t getting the results they expect from investing in social media. Why? They’re not using it the right way. Before jumping to conclusions that social media is a waste of time, as a public relations company we’re learning how to use it in the most beneficial way possible. First things first, social media offers a bigger market for companies to place their products. What to do about this? Strut your stuff. Putting your company’s image and products best foot forward is the best thing you can do to promote the company. Watch out, however, because although you’re putting your best stuff out there, so are your competitors! Following tastemakers on social media platforms for the field you’re working in is also an amazing way to keep up with the latest in marketing and products. Be sure to hold to your image though so that your company can stand out alongside the competition.
Want-Need-Love. Wanelo. A site a little like pinterest but more specialized and focused for shoppers instead of bloggers. Deena Varshavskaya created the website with intentions to allow women to follow and share to others as they shop online. The story behind the company in Varshavskaya’s own words: “I was thinking about alternatives to advertising, because I think advertising just fails to deliver relevance. So, Wanelo is all about creating relevance in shopping.”
The Adiree Team has looked over the site and we think Wanelo can make it big. The fact that it allows you to save and share pictures from sites you can actually buy from is awesome because designers can use the site to market their collections and individual pieces online, because online shopping is becoming so prevalent with the newer generations of fashionistas.
It is absolutely a necessity in this digital day and age to keep up with the times, modernize your company, and also make it as available as possible. THE SHOW in South Africa is a wholesale trade show that takes place in Cape Town and serves as an important chance for designers in South Africa. Not only does the bi-annual event produce networking opportunities in person, but also online. The site, which hosts designers and their showrooms, gives buyers and retailers the option to see a designer’s showcase at any time. This increased availability provides easy access for buyers wanting to source from a selection of South African designers.
Knowledge of websites like these is great for people with their own lines and collections trying to make it big. It’s awesome to see success come from Africa out of things like this because they’re keeping up with the times and able to market themselves in the more Western world.
Pinterest was launched in the early spring of 2011 but only recently began gaining popularity in the last half of 2011. Total visits exceeded 17 million in January of this year. The majority of the site’s members are women under the age of 45, and most pinned topics focus on fashion, food, décor, crafts, and wedding planning. Like other social media sites, Pinterest members, called “pinners” are encouraged to follow and “repin” their friends’ and other tastemakers’ pins.
Use of this site is worth checking out as a new marketing tool, especially if your company’s target audience are women between the ages of 24-45. Products knowledge and brand promotion are two useful functions of Pinterest. As the site grows, the appeal is likely to expand demographically.
Opening its first South African store in Sandton proved to be an extraordinary idea for Spain’s Inditex Group, Europe’s largest fashion retailer. Just three months after it opened in November, the company has already announced plans to open a second Zara store in South Africa outside Durban at the Gateway Shopping Center. The first Zara store is located at the Sandton City Shopping Center, and opened with much fanfare, which led to the idea. The company has said of its plans: “Zara’s South African customers will find a revamped store image, with display areas and furnishings designed to convey a sense of simplicity and elegance.”
Fashion apps have become as necessary an accessory as a purse, earrings, or that waist belt you just bought at Barneys. Not only do apps now allow for personalization—such as wardrobe photo uploads and means to contact a stylist—but they also bring window shopping to your smartphone.
Check out the top 5 fashion apps you must download today.
Snapette — one of the hottest and most useful fashion apps to add to your collection today. Snapette allows fashionistas around the world to share their best style finds with others, whether they are around a corner or across an ocean.
Lustr — Whether you are a native to a city or just a visitor, this app will tell you where to find stores, brands, real-time sample sales, trunk shows and other fashion-related events near your immediate location.
My Style Fashion Assistant — If you ever dreamed of having a closet like Cher from “Clueless,” this app is your way to get it. With My Style Fashion Assistant, your wardrobe is instantly at your fingertips
Glamour’s “Ask a Stylist” — Have you ever wished you had a personal stylist on call whenever you faced a fashion snafu? Well, thanks to Apple and the folks over at Glamour magazine and Like.com, now you can.
The Cut on the Runway — This app includes all of the newest fashion shows as well as archives of years’ past. It features exclusive backstage, front-row, and party photos of models, designers, and celebrities.
USA-based Zimbabwean designer Farai Simoyi is extremely talented. Her soft, steel, bohemian pieces have a mix of influences from the places she has lived and studied in: Europe, America, and of course Africa. The Adiree team is humbled to have her showcase at Africa Fashion Week in New York this summer. What’s exciting for Farai right now is her appearance on Lifetime TV! The show 24-Hour Catwalk is a reality series on Lifetime in which four designers compete to create their entire collection in one 24-hour period. Farai’s episode will be airing on March 1, 2012 at 10:00pm EST, be sure to tune in!
As New York Fashion Week ended last week, Social Media Week wrapped it up as well. In closing, the City of New York debuted four new channels under the username “NYC Gov” on Twitter, Facebook, Foursquare, and Tumblr. Through these social media platforms, NYC Gov will be able to stream top-level news to its followers because this “[is] where so many New Yorkers are increasingly getting their news, conducting their business, sharing their opinions, and living their lives,” said Mayor Bloomberg. The week, from hoppin’ nightlife to formal panels, was a whirlwind of success for startups and veterans alike.
Adiree team has no doubts that social media became a part Fashion PR. Twitter is one of the most used social media tools used for news distribution. The proof to that is the DKNY PR girl that became Twitter rising star. According to Manilla Bulletin, she has nearly 380,000 Twitter followers. At the recent Fashion 2.0 Awards, which honors online fashion initiatives, Licht was the night’s big winner, with awards for Best Twitter and Best Blog by a Fashion Brand. Before, that much of her job consisted of what she called “classic PR.” She cranked the news release machine, arranged fashion show seating and handled celebrity dressing. Then, in 2009, she added social media to her portfolio. “It was like the wild, wild, West when we first started,” she said. “Before, the PR strategies were so controlled. Now everything you’ve done before is out the window, because whoever is tweeting, whether you like it or not, is speaking on behalf of the company. Good or bad or different.” Twitter has also introduced Licht to like-minded friends in the industry. We at Adiree think that’s a great example of social media use in PR.
Twitter Loves Win Soul Purpose Luxury Giveaway Ending 4/9/2012
May 17, 2012
African Inspired: The Promise Collection by Tommy Hilfiger
May 17, 2012
2.0 Fashion Advise
May 16, 2012
3×1 Jeans
May 7, 2012
Luxury Fashion Brands Go Global
May 4, 2012
Passion for Fashion PR
2 Comment
Should Twitter Fear Facebook?
1 Comment
To Pay or Not to Pay?
1 Comment