Adiree In The News | What They Say About Us
Adiat Disu, Founder of Adiree™ and Director of Africa Fashion Week (AFWNY) was named “Power Woman of the Diaspora,” by Black Enterprise Magazine, a title well deserved for the contributions she has made towards the African fashion and entertainment industries.
Disu, a native of Nigeria is on a mission to dispel the negative perceptions and stereotypes that many have of African fashion and its position within the global fashion industry. Disappointed by the lack of African designers represented during Mercedes Benz Fashion Week, she founded Adiree™, a premier public relations and communication firm. Since 2009, Disu has worked diligently at re-branding the continent as a “destination for luxury brands,” and is re-establishing the lenses through which consumers view African fashion and products through partnership, quality production, media placement and social campaigns.
In her interview with Kandia Johnson of Black Enterprise, Disu discusses the power of social media in expanding the reach of international designers. She shares that over seventy percent of “our designers each year are from Africa and find out about us through our online activities. “Having established herself as an expert in the African fashion and entertainment industry, Disu explains the importance of “assuring designers that they are acquiring a quality platform to launch from.” She also explains to Kandia Johnson that social media can help dispel myths and stereotypes about Africa through “storytelling.” “The art of storytelling is the key to social media-sharing news, images and experiences that showcase the positive things about Africa.”
Read more of this interview with Adiat Disu in Black Enterprise.
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