Press Release 101: Tips & Tricks for the Tech Savvy PR Pro

Long gone are the days of the printed out versions of a press releases sent via snail mail.  If your press release isn’t in the realm of social media, you can hardly call yourself a PR Pro, but exactly how social are your releases?  New research from PR Newswire and Crowd Factory show that while press releases are shared more often on Facebook, having them on Twitter drives in more traffic.  Despite Facebook’s popularity, each share on Twitter drives in about 30% more views.  Another thing that increases reader engagement and understanding is multimedia releases.  Text-only releases generate 3.5 times less clicks and shares.  The extra minute it takes to add a link or a photo could certainly be worth it.  Finally, from all this research they found that any sharing of press releases via social networks increases your audience by 70%.  I’d say this is something that is definitely effective and needs to be utilized by any successful PR Pro.

Source: PR Newswire